Solutions Marketing Manager - Vertical Industries

  • Dell,
  • Berwyn, PA
Director, HTML, HTTP, Manager, Management, Research, Sales
Full Time, See Job Description
Telecommuting not available Travel not required

Job Description

Solutions Marketing Manager — Vertical Industries - 17000I30

Dell Boomi is one of the hottest tech companies in the SaaS/Cloud industry -- over 5800 organizations use Boomi to connect every part of their business, improving internal business processes and how they engage with customers, partners and suppliers. Named a Leader for the fourth year in a row in the Gartner Enterprise iPaaS Magic Quadrant , our award-winning technology accelerates business agility to meet the needs of a continually evolving digital world. Learn more at:

The Solutions Marketing Manager role is responsible for developing and driving the go-to-market strategy and execution for vertical offerings. Reporting to the Director, Product and Partner Marketing, this person will work with Product Management, Marketing, Field and Partner teams to realize the market opportunity in specific vertical industries. This role requires a passion for identifying business opportunities, recommending and executing marketing tactics for solutions and industries, and measuring results.

Candidates should have a strong record of success in Cloud or software product marketing environments. Most importantly, this position brings significant cross-functional responsibility and candidates should have demonstrated the capacity to bring teams together to achieve significant goals.


  • Drive messaging, positioning and go-to-market strategies for specific industries, including Healthcare and Life Sciences.

  • Develop a keen understanding of the competition, buyer needs, industry influencers and decision makers.

  • Coordinate with Demand Generation and Sales teams to translate programs and strategy into measurable pipeline and closed revenue. Implement tactics and strategies to hit pipeline, customer acquisition, and overall revenue goals.

  • Deeply understand various roles at customers and buyers and what matters to them. Effectively present Dell Boomi directly to buyers in given industries.

  • Work with Product Management, Sales, Services and Executive Management to help prioritize market needs, product/solution roadmaps, and investment to achieve and exceed business goals.

  • Conduct market research and competitive intelligence analyses; develop relationships with key industry analysts.

  • Develop relevant assets/content to be used in marketing programs.

  • Develop customer use cases, partner enablement tools/programs, and sales enablement tools for sales training and support.

  • Some travel required (~10-20%).


Desired Skills and Experience

  • Bachelor’s degree required; MBA preferred.

  • 5+ years of industry / solutions marketing experience with demonstrated success in SaaS or application software.

  • Proven track record of developing repeatable go-to-market strategies for products or solutions.

  • Experience in Healthcare and/or Life Sciences required; other industry marketing experience such as Higher Education, Retail, Manufacturing, or Wholesale Distribution preferred.

  • Strong analytical, written, and verbal communication skills; must be a confident public speaker.

  • Ability to work across organizational lines, command respect, and influence without authority.

  • Highly skilled at critical decision-making; ability to evaluate business issues and resolve problems; ability to develop and write a business plan.

  • Must possess a unique blend of business and technical savvy plus marketing creativity.

"LI Priority"


Dell is an Equal Opportunity Employer. To learn more about our commitment to Diversity & Inclusion, visit: Equal Employment Opportunity Policy Statement

Life at Dell Learn about Dell culture, the interviewing process and benefits offered in your location: Life at Dell

Job Product Marketing

Primary Location North America-US-PA-Berwyn

Other Locations North America-US-CA-San Francisco

Shift Day Job

Organization Boomi

Posted By

One Dell Way Round Rock, TX, 78682

Dice Id : delliirc
Position Id : 17000I30
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